Why Speaking Your Customer’s Language is Important and How to Tie it into your Customer Support Strategy
In 2022, Speaking the Customer’s Language Is a Must for Any Enterprise When brand managers draft plans for a more global reach and set their sights to enhance customer experiences, they must explore whether language barriers hinder their sales and support contact centers from attracting and retaining loyal customers. One of the best ways to […]
How to Measure Translation Accuracy in Customer Support Contact Centers
Solve for inaccuracy in support conversations by measuring your agents’ comprehensibility. “Accurate” translation is not necessarily comprehensible; therefore, it is important to develop a comprehensibility model to determine the effectiveness of your non-primary language support conversations. If you focus on comprehensibility as the measure of interpretation quality, your non-English language customer support metrics are guaranteed […]
